Strong Roots Secures $55 million Investment from McCain Foods

PUBLISHED: 8th December 2021

LK Shields Solicitors LLP was delighted to advise the majority shareholders of The Root System Holding Company Limited t/a Strong Roots on a $55 million investment by McCain Foods to take a minority stake in the business.  The transaction was led by Emmet Scully and Lisa McEllin of our corporate team.

Strong Roots was founded by Samuel Dennigan in 2015 and offers healthy, plant-based frozen food products.  Its products are sold in over 8,000 stores worldwide including major retailers in Ireland, the UK, and the U.S., as well as Singapore, Iceland, United Arab Emirates, Bahrain, and Qatar.

Strong Roots and McCain Foods will work together to leverage both companies’ strengths to continue Strong Roots’ rapid growth and further its mission to fix the freezer aisle and provide plant-based, environmentally responsible, positive food choices, for everyone - globally and impactfully.

Strong Roots will use McCain Foods’ global presence to expand its own footprint in existing markets, in particular the U.S., as well as enter new markets and work with new retailers.