We help manufacturers, importers, distributors and retailers of consumer products and services to maintain consumer trust by managing the regulatory landscape and complying with labelling and advertising rules. We also assist our clients in how secure wider IP and brand protection.

We help our clients identify the consumer laws that apply to their current or proposed operations and assist in implementing appropriate consumer terms, purchase flows and after-sale processes. If things go wrong, our consumer law team of specialist contentious and non-contentious lawyers can help manage consumer complaints, claims, regulatory investigations, enforcement, brand and reputational issues.

Expansion to Irish consumer market

We work with international organisations seeking to expand their online and/or shop-front reach to Irish consumers, by reviewing their existing consumer terms, user agreements, end-user license agreements, purchase flows, advertising, price display and after-sales practices to identify any adjustments required for the Irish consumer market. This is often complemented by assisting with agency, commercial agency, distribution and franchise structures. 

Online sales and services

We carry out end-to-end customer journey compliance audits of websites and apps, identifying possible consumer law compliance gaps and practical client-focused solutions. Whilst these audits are generally performed as a pre-emptive measure, they may also be carried out in response to consumer complaints, claims and/or regulatory intervention.

Promotional marketing practices

We advise national and international retailers and online service providers on their operation and marketing of prize promotions, prize draws, competitions and loyalty schemes. In addition to advising on terms of participation and marketing communications, we work closely with our Data Protection, Privacy and Security and Gaming and Gambling teams to ensure other regulatory issues are addressed.

Complaints and enforcement

Our cross-department team assists Irish and international organisations manage consumer complaints, claims and regulatory interventions. We provide practical solutions informed by previous interactions with the regulator. 

Product Labelling, Pricing and Advertising

Various Irish and EU laws, guidance and self-regulatory codes apply to product labelling, pricing and advertising. We assist clients on the contents of their labelling, advertisements and other marketing communications, including their use of nutrition, environmental and other claims. We also advise on the application of price display rules in-store and online, sectoral rules, and the operation of price reduction promotions.

Experience

• Expansion to Irish consumer market
• Online sales and services
• Promotional marketing practices
• Complaints and enforcement
• Product labelling, pricing and advertising